Identify the market opportunities and become a problem solver
Describe the products and/or services you plan to sell
Define your ideal customers; who do you plan to help?
Discover your competitors and your unique strength (magic) for a competitive advantage
Outline how you plan to meet your target audience where they are, attract and convert them
Create a positioning statement to help your brand stand out from competitors and attract ideal customers
Every good business plan ends with financial projections that help define your success story